* – This tool is highly recommended by founders!
Accounting software
Xero – the most widely used accounting software. Cloud-based and specifically good for growing startups. https://www.xero.com/nz/
Hnry – invoicing and tax management software, good for sole traders. www.hnry.co.nz
Quickbooks – accounting software similar to Xero, low-cost choice for freelancers and small businesses https://quickbooks.intuit.com/global/
MYOB – provides tax, accounting and other business services software to small and medium businesses. https://www.myob.com/nz
Customer relationship management (CRM)
Hubspot – software products for inbound marketing, sales, and customer service. https://www.hubspot.com/
Odoo* – customer relationship management, e-commerce, billing, accounting, manufacturing, warehouse, project management, and inventory management. https://www.odoo.com/
Attio – buildable CRM platform, allows you to choose the tools that you need. Has special CRM for startups. https://attio.com/
Collaborative productivity & product management
Trello – Centralised to-do lists for your team, made in a kanban board style. https://trello.com/
Notion* – productivity and note-taking web application for teams. Project management, note-taking, knowledge management, and task tracking. https://www.notion.so/
Linear – Collaborate across tools and teams – integrates with Slack, atlassian, etc. Make roadmaps, product timelines, etc. https://linear.app/
Clickup – project management software with features including tasks, whiteboards, spreadsheets, and document collaboration on a unified platform. https://clickup.com/
Jira – bug tracking, issue tracking and agile project management. https://www.atlassian.com/software/jira
Miro* – kind of like a digital whiteboard. Great for collaborating and working on a project with a team. https://miro.com/
Asset Management, storage
Google suite – Gmail, Contacts, Calendar, Meet and Chat for communication; Drive for storage; and the Google Docs Editors suite for content creation. https://workspace.google.com/intl/en_nz/
GitHub* – developer platform that allows developers to create, store, manage and share their code. https://github.com/
Comms
Gmail – the most widely used email client in the world https://gmail.com/
Slack – a cloud-based team communication platform for teams. You can make channels, workspaces, and store documents. www.slack.com
Discord – instant messaging and VoIP social platform which allows communication through voice calls, video calls, text messaging, and media. www.discord.com
Marketing & creative tools
Loops – Marketing emails specifically for SaaS platforms and startups. https://loops.so/
MailChimp – easy-to-use marketing email software, great for newsletters. Lots of options to build your own templates and track analytics. https://mailchimp.com/
Canva* – design marketing materials, create content, pretty-up documents, does lots of the things photoshop can do (but way easier) https://www.canva.com/
Figma* – collaborative web application for interface design. Great for building prototypes and MVPs. https://www.figma.com/
Frame.io – Video editing for teams. Share media, track feedback, and streamline your workflow. https://frame.io
Snagit – screen capture and screen recording software. https://www.techsmith.com/snagit
Descript* – Easily edit videos, podcasts, captions, scripts, and more – uses AI tools to make the process much less painful! https://www.descript.com/
Loom – screen and camera recording, video editing, transcription, and the ability to share the recorded video link with others. https://www.loom.com/
Affinity – photo editing, page layout, graphic design and illustration apps for professionals. https://affinity.serif.com/
Appointment software
Calendly – free to use and quite integrative. Allows people to book directly. https://calendly.com/
Timely – online booking system that allows bookings from your Instagram, Facebook and website. https://www.gettimely.com/
Hacks, analytics, workarounds, and other cool stuff
Zapier – provides integrations for web applications for use in automated workflows, i.e. you can make one thing talk to another thing. https://zapier.com/
Atlassian – lots of the aforementioned tools in one place, plus a whole lot more we didn’t cover! https://www.atlassian.com/
Mixpanel – organize and analyze any user segment — behavioral (event-based) or demographic (profile-based). https://mixpanel.com/
Fathom.io – Meeting assistant that records meeting conversation, generates a script and collaborates with meeting host to mark up the important points. https://fathom.io/platform/