Spotlight on Customer Personas

This blog was originally published in the Otago Daily Times By McKenzie Dowson Chamberlain. Things can get pretty quiet this time of year, especially if you’re running a startup or small business. If you’re looking for new customers, now is a great time to reflect on your strategy for customer acquisition. In particular, you can look at revisiting customer personas.

Start with the problem, not the solution

Let’s say you have an idea for a new business, or a new product or service. If you try to tackle the whole “business plan” all at once it can be overwhelming. But if you’re going to focus on one thing at a time, where do you start?

Support for start-ups to experiment

What would the job ad for a start-up employee look like?