Naming a business is hard. Even Phil Knight, the Founder of Nike, struggled. He was one short conversation away from calling his shoe brand “Dimension Six”. Hard to imagine that becoming the household name of a now $34B company!
If you want to read how Phil accidentally stumbled onto his name and logo, you can check out that story here. Otherwise, stick around for one tool and one tip we give founders in our programmes when they’re naming their startups.