Dunedin is the launching pad for a new skill-share website; pikaado.com.
Pikaado is the creation of two local women Kate Gray and Burcu Cakmak and allows people to list profiles for workshops or experiences. The platform aims to be a new arm to the gig-economy, providing a new income stream for individuals and a marketing channel for small businesses.
"Dunedin is stuffed full of creative people doing interesting things, but they are hard to find. We wanted to build a central place to connect with these people, and to create lots of new things to do here in Dunedin” said Kate Gray. "We also felt that while Dunedin is a great place to live, it can be difficult to find part time work which fits around existing commitments. Pikaado offers people a flexible way to make money using their skills and hobbies. We also hope to provide small business people a new way of marketing themselves, and a way for community organisations to fund-raise.”
Pikaado envisions that small businesses and start-ups will utilize the platform to fortify their brand and connect with the local market. “We are speaking to business owners who are either B2C’s or B2B’s who target small local businesses. Pikaado is like a free form of advertising as anyone can post a profile on the site. Workshops also get your target market in the door, and you can use this as a method of increasing your client base” said Ms Gray. “As well as this, people are using the site to test a business idea, to see if there would be a local market in a low risk way. Right now some of our workshops are people’s first steps towards a business” added Ms Cakmak.
There are nearly 80 different workshops listed on Pikaado at the moment with more being posted every week. There are arts and crafts like stained glass making and printmaking, as well as ethnic food workshops like Turkish street food and Indonesian banana leaf wrapped rice. Gardening and DIY are also popular on the site- but there really is something for everyone- from fly fishing to zombie apocalypse makeovers.
“Prices on the workshop range from in the hundreds, to free- people can charge what they want” said cofounder Burcu Cakmak. “We even have a lady in MacAndrew Bay offering to teach Kombucha making with a take-home starter for non-monetary exchange- so you can offer to bake a cake or do some weeding and attend the workshop- it is really fun”
Pikaado has started in Dunedin, but aims to take the business to other cities in New Zealand. “Dunedin has been a fantastic place to launch” said Ms Gray. “The community is amazingly supportive of new ideas and start-ups in general. Organisations have been really helpful, the council has been great, even private businesses- Petridish for example has been incredibly generous.”
Pikaado hopes that Dunedin will embrace the concept, and that through the site there will be more to do around town in a more connected community. Their web address is www.pikaado.com - there is lots on in Dunedin- go and take a look!