Your tech stack is the set of technologies you use regularly. It can include how you keep track of your accounts, manage business operations, projects, collaborative tools, comms platforms, asset management, and more.
You’ll find a list below of the different tools and technologies used by the startups who came along to our Distiller Incubator founders’ breakfast recently! Keep reading for our founders’ most-used tools.
* - This tool is highly recommended by founders!
Accounting software
Xero - the most widely used accounting software. Cloud-based and specifically good for growing startups. https://www.xero.com/nz/
Hnry - invoicing and tax management software, good for sole traders. www.hnry.co.nz
Quickbooks - accounting software similar to Xero, low-cost choice for freelancers and small businesses https://quickbooks.intuit.com/global/
MYOB - provides tax, accounting and other business services software to small and medium businesses. https://www.myob.com/nz
Customer relationship management (CRM)
Hubspot - software products for inbound marketing, sales, and customer service. https://www.hubspot.com/
Odoo* - customer relationship management, e-commerce, billing, accounting, manufacturing, warehouse, project management, and inventory management. https://www.odoo.com/
Attio - buildable CRM platform, allows you to choose the tools that you need. Has special CRM for startups. https://attio.com/
Collaborative productivity & product management
Trello - Centralised to-do lists for your team, made in a kanban board style. https://trello.com/
Notion* - productivity and note-taking web application for teams. Project management, note-taking, knowledge management, and task tracking. https://www.notion.so/
Linear - Collaborate across tools and teams - integrates with Slack, atlassian, etc. Make roadmaps, product timelines, etc. https://linear.app/
Clickup - project management software with features including tasks, whiteboards, spreadsheets, and document collaboration on a unified platform. https://clickup.com/
Jira - bug tracking, issue tracking and agile project management. https://www.atlassian.com/software/jira
Miro* - kind of like a digital whiteboard. Great for collaborating and working on a project with a team. https://miro.com/
Asset Management, storage
Google suite - Gmail, Contacts, Calendar, Meet and Chat for communication; Drive for storage; and the Google Docs Editors suite for content creation. https://workspace.google.com/intl/en_nz/
GitHub* - developer platform that allows developers to create, store, manage and share their code. https://github.com/
Comms
Gmail - the most widely used email client in the world https://gmail.com/
Slack - a cloud-based team communication platform for teams. You can make channels, workspaces, and store documents. www.slack.com
Discord - instant messaging and VoIP social platform which allows communication through voice calls, video calls, text messaging, and media. www.discord.com
Marketing & creative tools
Loops - Marketing emails specifically for SaaS platforms and startups. https://loops.so/
MailChimp - easy-to-use marketing email software, great for newsletters. Lots of options to build your own templates and track analytics. https://mailchimp.com/
Canva* - design marketing materials, create content, pretty-up documents, does lots of the things photoshop can do (but way easier) https://www.canva.com/
Figma* - collaborative web application for interface design. Great for building prototypes and MVPs. https://www.figma.com/
Frame.io - Video editing for teams. Share media, track feedback, and streamline your workflow. https://frame.io
Snagit - screen capture and screen recording software. https://www.techsmith.com/snagit
Descript* - Easily edit videos, podcasts, captions, scripts, and more - uses AI tools to make the process much less painful! https://www.descript.com/
Loom - screen and camera recording, video editing, transcription, and the ability to share the recorded video link with others. https://www.loom.com/
Affinity - photo editing, page layout, graphic design and illustration apps for professionals. https://affinity.serif.com/
Appointment software
Calendly - free to use and quite integrative. Allows people to book directly. https://calendly.com/
Timely - online booking system that allows bookings from your Instagram, Facebook and website. https://www.gettimely.com/
Hacks, analytics, workarounds, and other cool stuff
Zapier - provides integrations for web applications for use in automated workflows, i.e. you can make one thing talk to another thing. https://zapier.com/
Atlassian - lots of the aforementioned tools in one place, plus a whole lot more we didn’t cover! https://www.atlassian.com/
Mixpanel - organize and analyze any user segment — behavioral (event-based) or demographic (profile-based). https://mixpanel.com/
Fathom.io - Meeting assistant that records meeting conversation, generates a script and collaborates with meeting host to mark up the important points. https://fathom.io/platform/