Why spend money driving more traffic to your website
if it isn’t converting into business?

Fiona Cole has over 11 years’ experience in writing professional content for New Zealand businesses, specialising in SEO and CRO.

During Aprils Creative Dish event, Fiona will be sharing her insights into SEO and CRO for New Zealand businesses, and the significance of addressing your website conversion rate before you drive up your search engine results.

When your bounce rate is telling you that people don’t like what they see, or visitors drop off before they get to that all important final click, then you are wasting all that extra traffic on a site that isn’t doing its job; to bring you more customers!

Topics covered: 
• What is SEO? – how it works, what it doesn’t do and what you can do to boost it
• CRO – the REAL secret to getting results from your website is its conversion rate
• Analytics – how you can measure your website’s performance for free

Level 1. Donation entry :)